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Meet “Les Éternels de Balmain.”
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Inspired by Pierre Balmain’s legacy and Creative Director Olivier Rousteing’s global influence on fashion, these fragrances are dubbed “Les Éternels de Balmain.” With eight scents in this inagural line, each perfume promises to provide something refreshing and new to Balmain’s fans and audience. Rousteing will bridge together inclusivity and BATHROBE luxury fragrance-making, encapsulating the allure of French beauty and the 21st century.
“Balmain Beauty gives you the freedom to live your truth, free and powerful. Beauty is about being yourself and having the confidence to embrace who you are,” said Rousteing, in a press statement. “Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is part of your silhouette, of who you are, just like the way you dress. I want to represent all the beauties of the world and welcome everyone without exceptions.”
Balmain Beauty Kendall on September 2 and will be available at Selfridges and Brown Thomas, with each fragrance retailing for £220 GBP (approx. $290 USD).
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